Alliance Safety Council embraces a set of core values and accompanying fundamental behaviors that inspire us to do the right thing and propel us toward our goals. Learn more about the Alliance Fundamentals and how our employees put them to work on behalf of our members every day.

Ask What's Next

Get clear on expectations

Create clarity and avoid misunderstandings by discussing expectations upfront. Set expectations for others and ask when you’re not clear on what they expect of you. End all meetings with clarity about action items, responsibilities, and due dates.

Find a way

Take personal responsibility for making things happen. Respond to every situation by looking for how we can do it, rather than explaining why it can’t be done. Be resourceful and show initiative. Don’t make excuses or wait for others to solve the problem. See issues through to their completion.

Drive for Results

Do it right the first time

The goal is to get things right, not simply to get them done. While we always want to work with a sense of urgency, sometimes we need to slow down in order to speed up. Be rigorous about compliance with established standards, best practices, and procedures. Double-check your work. Measure twice, cut once. Compromise your safety, or that of your teammates or our students, for we’re all part of the Alliance Safety Council family.

Deliver legendary service

It’s all about the experience. With every experience, do the little things, as well as the big things, that surprise people. Make every interaction or member touchpoint stand out for its helpfulness. Create the “WOW” factor that turns customers into raving fans. This includes both internal and external customers.


We’re all responsible for, and benefit from, the Alliance Safety Council image and reputation. Consider how
your actions affect our collective reputation, and be a proud ambassador for the company.

Play like a pro

Take pride in your work and demonstrate a passion for excellence. The way you dress, the way you speak, the appearance of your work area and the facility, the quality of your work, and the service you provide all demonstrate your attitude toward being a pro. Always be tour-ready. We’re building a first-rate, top quality, industry-leading organization. Everything you do makes a statement about you and our company. Make sure it’s a statement of excellence.

Be relentless about improvement

Continuously reevaluate every aspect of your job to find ways to improve. Don’t be satisfied with the status quo. “Because we’ve always done it that way” is not a reason. Guard against complacency. Find ways to get things done better, faster, and more efficiently. Regularly ask yourself, “How can I be better today?”

Bring it every day

Have a passion for what we do and be fully engaged. Make the most of each day by approaching every task with energy, focus, purpose, and enthusiasm. Work with a sense of urgency to get things done. Keep your foot on the gas.


Honor commitments

Do what you say you’re going to do, when you say you’re going to do it. This includes being on time for all phone calls, appointments, meetings, and promises. If a commitment can’t be fulfilled, notify others early and agree on a new deliverable to be honored.

Make healthy choices

Take care of yourself at home and at the office. Eat well, exercise, and get adequate sleep. Support each other in making healthy choices. The healthier you are, the more you’ll thrive personally and professionally.

Take intelligent risks

Innovation, improvement, and success don’t come from playing it safe. They come from a thoughtful and
intentional willingness to try the unconventional and to ask “What if?” Don’t be afraid to make mistakes. Try a new way. Think differently.

Think safe.
Work safe

Safety is the core of our business. Practice what we teach by knowing and observing the safety procedures for your job. Never take shortcuts that compromise your safety, or that of your teammates or our students, for we’re all part of the Alliance Safety Council family.

Practice blameless problem solving

Demonstrate a relentless solution focus, rather than pointing fingers or dwelling on problems. Identify lessons learned and use those lessons to improve ourselves and our processes so we don’t make the same mistake twice. Get smarter with every mistake. Learn from every experience.


Listen generously

Listening is more than simply “not speaking.” Give others your undivided attention. Be present and engaged. Minimize the distractions and let go of the need to agree or disagree. Suspend your judgment and be curious to know more rather than jumping to conclusions. Above all, listen to understand.

Embrace diverse perspectives

Be open to learning from others, no matter what role they have, and regardless of their age, industry, experience, or tenure with our company. We make better decisions when we consider multiple perspectives.

Keep things fun

While our passion for excellence is real, remember that the world has bigger problems than the daily challenges that make up our work. Stuff happens. Keep perspective. Don’t take things personally or take yourself too seriously. Laugh every day.


Be a fanatic about response time

Respond to questions and concerns quickly, whether it’s in person, on the phone, or by e-mail. This includes simply acknowledging that we got the question and we’re “on it,” as well as keeping those involved continuously updated on the status of outstanding issues.

Put the customer first

In all situations, put the members’ and customers’ needs ahead of our own. Help them to be more successful. Offer the best solution for them, even if it’s to our own short-term detriment. There’s no greater way to build a reputation than to steadfastly do what’s right for others. Every day.

Speak straight

While our passion for excellence is real, remember that the world has bigger problems than the daily challenges that make up our work. Stuff happens. Keep perspective. Don’t take things personally or take yourself too seriously. Laugh every day.

Deliver an effortless experience

Find ways to make working with you/us easier. Provide simple and complete instructions. When in doubt, do more rather than pushing the work back to them. Streamline our processes. Simplify everything. Be ridiculously helpful.

Have each other's back

It’s not about you. Don’t let your own ego or personal agenda get in the way of doing what’s best for the team. Be there for each other and be willing to step into another role or help a co-worker when that’s what’s required to get the job done. Help each other to succeed.

Invest in relationships

Our business is built on trust and trust is built on relationships. Make smart decisions that enhance long-term relationships. Strong relationships enable us to more successfully work through difficult issues and challenging times.

Show meaningful appreciation

Recognizing people doing things right is more effective than pointing out when they do things wrong. Remember to give credit where credit is due and regularly extend meaningful acknowledgment and appreciation — in all directions throughout our organization.

Embrace change and growth

What got us here is not the same as what will get us to the next level. Get outside your comfort zone, rather than stubbornly hanging on to old ways of doing things. Be excited by the possibilities that change and growth bring. Be flexible.

Assume positive intent

Work from the assumption that people are good, fair, and honest, and that the intent behind their actions is positive. Set aside your own judgments and preconceived notions. Give people the benefit of the doubt. Do things with a glad heart.


Each year, Alliance helps over 270,000 workers become job-ready with best-in-class training and technology solutions. In every state and around the globe, Alliance delivers timely content with one goal in mind: To create a workplace that’s safer and a workforce that’s more productive. Find Out More About Us